Management Team
Mr. Michael Choo first joined the Company as Financial Controller in January 1998. He was appointed as the Chief Financial Officer in June 2003 and is currently responsible for overseeing the financial matters of the Group. Mr. Choo also holds key roles in corporate planning, business development and investor relationship of the Group. He has more than two decades of industry experience in audit, finance, accounting and corporate planning. After completing his articleship in 1988 with an accounting firm where he qualified as a Chartered Accountant, he joined MBf Holdings as an internal auditor. In 1990, he left to join Lim Kim Hai Holdings (M) Berhad, a public listed company on the KLSE, as the Group Accountant. He was subsequently promoted to General Manager ? Finance before leaving to join Tai Sin. Mr. Choo also holds a Master of Business Administration degree from the University of Bath in the United Kingdom.
Mr. Lin Chen Mou joined the Company in 1983 and was appointed as Factory Manager in the following year and is currently the General Manager. Mr. Lin has more than three decades of cable manufacturing experience and is now responsible for the production, technical and procurement aspects of the Group's Cable Manufacturing Operations. Mr. Lin holds a Bachelor degree in Law from the University of Chinese Culture in Taiwan.
Mr. Louis Lim Chai Lai is the Joint Managing Director of Lim Kim Hai Electric Co (S) Pte Ltd. He joined Lim Kim Hai Electric in 1967 and has more than three decades of experience in the electrical distribution business. As Joint Managing Director, he makes strategic decisions for the businesses of Lim Kim Hai Electric and its subsidiaries, formulating policies along with other duties and responsibilities. Mr. Lim is currently the President of the Singapore Electrical Trades Association, an association representing electrical retailers and electrical contractors in Singapore.
Mr. Chia Ah Heng is the Joint Managing Director of Lim Kim Hai Electric Co (S) Pte Ltd. He joined Lim Kim Hai Electric in 1969 and has more than three decades of sales and management experience in the electrical distribution business. His responsibilities include setting the overall strategic direction, mission and policy; overseeing the financial, general administration and quality systems of the company and its subsidiaries.
Mr. Ong Wee Heng is the Group Executive Director of Lim Kim Hai Electric Co (S) Pte Ltd and its subsidiaries and is responsible for the effective implementation of business and strategic plans of the Company's Distribution and Services Business Clusters. He has more than two decades of sales and management experience in the electrical distribution and industrial automation business. Mr. Ong holds a Master of Business Administration degree from Macquarie University, Australia, and a Master of Professional Accounting degree from University of Southern Queensland in Australia.
Mr. Lim Ewe Lee is the General Manager of Tai Sin Electric Cables (Malaysia) Sdn Bhd. He has been with the Company since 1999. He is responsible for the sales, manufacturing and marketing function of the company in Malaysia. He has more than three decades of experience in the cable and wire industry.
Mr. Chang Chai Woon is the Executive Director of PKS Sdn Bhd, a 70%-owned subsidiary of Tai Sin Group. He is also the Managing Director of HSE Engineering Sdn Bhd, a company principally involved in mechanical and electrical contracting works in Brunei, and has more than three decades of experience in the electrical and engineering business.
Mr. Tony Ng is the General Manager of PKS Sdn Bhd. He joined the company in 1989 and is responsible for the sales, manufacturing and marketing function of PKS Sdn Bhd. He has more than two decades of experience in the electrical industry.
Mr. John Vale is the Chief Executive Officer and founder of Vynco Industries (NZ) Limited. Mr. Vale's responsibilities as the CEO include formulating the overall strategic direction and policy for Vynco while overseeing Vynco's daily management and operations in New Zealand.
Mr. Andy Pang Yew Choy is the Country Director - Vietnam of the Company and Director of LKH Power Distribution Pte Ltd. He is responsible for the Company's business directions and development in Vietnam. He is also the General Director of Dien Quang-Tai Sin Cable Company Ltd, our joint venture Cable Manufacturing Company in Vietnam. Mr. Pang joined Lim Kim Hai Electric Co (S) Pte Ltd in 1988 as a Project Sales Engineer and has over two decades of experience in the electrical and engineering business.
Mr. Kenny Ng Weng Ken is the Company's Senior Manager - Group Corporate Development and Marketing Communications. He is also the Group Marketing Manager of Lim Kim Hai Electric Co (S) Pte Ltd and its subsidiaries, responsible for business, strategic and tactical marketing. Prior to joining the company, he had extensive experience in sales and marketing in the electrical and industrial automation industry. He holds a Master of Business Administration degree in Strategic Marketing from University of Hull, United Kingdom.
Ms. Sharon Lim Lian Eng is the Company's Senior Manager - Group Information Technology. She is also the IT Head of Lim Kim Hai Electric Co (S) Pte Ltd and its subsidiaries, responsible for managing and delivering systems to meet the business requirements for the Group. She is also responsible for overseeing the ISO Quality System for Lim Kim Hai Electric to continually streamline and improve process efficiencies. She has over two decades of experience in business information systems development and implementation. She holds a degree in Computer Science (First Class Honours) from the University of Glamorgan, UK and a Master of Health Service Management degree from Flinders University, Australia.